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Ergo, i hypothesized that materialism tend to assume ladies’ willingness to adopt cosmetic operations thru capitalization out-of sexual attractiveness

More over, self-objectification are unequivocally reported due to the fact a great predictor off ladies’ attention regarding cosmetic surgery. Like, Calogero ainsi que al. (2014) unearthed that experimentally priming care about-objectification enhanced ladies looks shame and you will determination to adopt cosmetic plastic surgery later on. Likewise, Jackson and Chen (2015a) found that the body monitoring and you may concern with looks predicted planning away from cosmetic plastic surgery one of younger Chinese men and women. Recently, Teng ainsi que al. (2016a) reported that level of human body security and appear government projects increased certainly one of Chinese university lady after they seen materialistic advertisements. Moreover, improved muscles security mediated the effect out-of materialism towards ladies physical appearance administration objectives.

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