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What Metrics to Track on Snapchat Ads Manager Reporting
Name your new view and select whether you’d like it to be Personal or Shared . If you select ‘Personal’ only you will be able to load, upload, or delete this view. If you select ‘Shared’ any member of your ad account with access to view campaigns can load this view. However, only you can update or delete this view. Click ‘Save.’
Now when you’re reviewing campaign metrics, you can simply click ‘Views’ in the top left corner and select the preferred view you’d like to see.
Export Your Custom Report
You can export your EquestrianSingles username report in the form of a CSV file that contains all of your metrics and insights for a particular ad account.
- Click ‘Download’ to select a configuration and export your CSV file.
- Click ‘Export.’ The current selection of columns, dates, and times will be exported into an Excel document.
- Enjoy nerding out on spreadsheets all day, every day. Or maybe that’s just me.
Snapchat offers a lot of different metrics that you track. A lot. You can find a full breakdown of them here .
This might be stating the obvious, but the most important metric you’ll definitely want to check is whatever the goal for your campaign is, be that Pixel Purchases, Swipe Ups, Impressions, etc.